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If your business is in Scotland and you already have a website, we'd be delighted to give you a web site anaylsis - no fee, no strings just honest feedback.

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ASAT Productions, Dunstaffnage Mains Farm, Oban, Argyll, Scotland, UK, PA37 1PZ

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01631 567192

Email Info@ASAT.biz

© Copyright ASAT Productions,
2006

giving the web a framework

Web Standards (and Accessibility)

Web Standards are not at all about following new rules simply for their own sake.

They are all about making the web work effectively now and in the future.

The evolving design standards are all about slimming down files so that files are fast to download and sites are easy and quick to find your way around

  • What are Web Standards?

    Essentially, the idea is to create one set of code that works for everyone, independent of browsers and platforms, disability and device. The essential elements are:-

    • Valid xhtml code - this is an updated version of the sleek language that underlies all web information (html) the x signifies its interface with CSS (Cascading Style Sheets) for designing the text, layout and basic look.

    • This is all about the separation of content and structure from presentation leaving your mark-up clean and semantically meaningful, making it quicker and reducing total file sizes and download times.

    • Code correctness means that the individual elements have meaning on their own, labels that ensure that each individual piece of a site can be understood by search engines, browsers, all appliances and people as well!

    So really standards are all about accessibility and usability now and in the future.

    Accessibility

    Accessibility is really just what it sounds like. It is about ensuring that all good practice is followed in terms of making the site visible, easy to understand and simple to find your way around. The practical solutions to problems of accessibility and optimisation are interlinked, and are at the root of what Web Standards are all about.

    There are three main areas of accessibility, and all are equally important:-

    Computer users - Great design should cover you on this, but remember that in the past designers hacked around with html code to make things "beautiful". But along with beauty came the beast of complication and that led to sites crashing, taking ages to load, freezing your computer, and worse. By using CSS (Cascading Style Sheets) to create elegant page styles alongside slimline html (xhtml) the beast is no more. Simple.

    People with impairments - Whist there are more and more devices to assist people with impairments, there are several things that we have to (legally) include on our sites to make their experience as good as it can be. The most crucial of these is to label every item on your site - photo, table, graph, flash. Also, to explain those elements that are crucial to the site in detail, this is particularly true for tables, animation and statistical charts. You need to assume that people may not be able to see the pictures and other elements, so describe them in whatever detail is required.

    Remember that many people with site impairment can see relatively well, however they cannot see type below size 12, nor can they read your pages unless there is sufficient contrast between your background and your type. Colour blindness is also an issue, and one thing that all designers should ensure is that every site is just as meaningful in black and white as in colour. (To ensure this you may need to expand some of your tags and descriptions).

  • New Hardware and Software - People who use up to the minute technology (now and in the future) - i.e. "handy" things with very small screens, new browsers, search engines... The greatest breakthrough that the Web Standards folks have achieved so far is to bring everyone on board, so that all new and future devices and software will recognise the things that go to make up new standards (xhtml, CSS, etc.)

    Personally, I don't think that any of this goes very far from good design practice - except that we must remember to be much more accurate and detailed in our behind the scenes descriptions.

  • Why bother with standards?
    Practical Benefits
    • Because the web is for everyone.

    • The new code makes sense

    • It is easier to work with and update

    • By separating your content and structure you create a faster, more efficient and user friendly site

    • File size and loading times are greatly reduced.

    • For a large site with a high volume of traffic, this means short-term measurable savings on bandwidth costs. Production hours in the long-term are reduced significantly with huge benefits when you come to redesign

    • Because manufacturers of browsers have been persuaded to get on the bandwagon, if your site is designed to standard then it will be secure in the future - where many of the new browsers will stumble at having to access old code that is "messy"

    • You won’t get accused of discrimination when someone with an impairment is unable to access your site.